Be Visible created a modern, user-friendly website for In Time Designs, a flooring and interior design company specializing in custom installations throughout the Austin area.
Project Overview
Client: In Time Designs
Industry: Flooring & Interior Design
Location: Austin, TX
Website: www.itdflooring.com
Services: Custom WordPress Design, Portfolio Showcase, Local SEO
The Challenge
In Time Designs needed a website that would showcase their high-quality flooring installations and interior design work while making it easy for homeowners and contractors to request quotes and learn about their services.
The flooring and interior design industry is highly visual—customers need to see the quality of work before they commit to a project. Their previous website didn’t effectively showcase their portfolio or convey the level of craftsmanship they bring to every installation.
Key challenges included:
- Displaying a diverse portfolio of flooring and design projects
- Explaining the range of services offered (hardwood, tile, carpet, luxury vinyl, etc.)
- Building trust with residential and commercial customers
- Making it easy for customers to request estimates
- Ranking for competitive local keywords like “flooring Austin” and “hardwood flooring installation”
- Highlighting what sets them apart from other flooring contractors
Our Approach
We designed a custom WordPress website that puts In Time Designs’ work front and center. The visual design is clean and modern, letting the quality of their installations speak for itself.
Visual Portfolio and Galleries
The website features a prominent portfolio section showcasing completed projects. High-quality images highlight the craftsmanship and attention to detail that In Time Designs brings to every installation.
We organized the portfolio by flooring type and project type (residential, commercial) so visitors can easily find relevant examples. Each project includes photos and details about materials used and design choices.
Service Pages and Information
We created dedicated pages for each flooring type In Time Designs installs:
- Hardwood flooring installation and refinishing
- Tile and stone flooring
- Luxury vinyl plank (LVP) and luxury vinyl tile (LVT)
- Carpet installation
- Commercial flooring solutions
- Floor repair and restoration
Each service page explains the benefits of that flooring type, the installation process, and why In Time Designs is the right choice for the job. Clear calls-to-action make it easy to request a free quote.
Local SEO and Visibility
We implemented local SEO strategies to help In Time Designs appear when Austin-area homeowners and contractors search for flooring services:
- Keyword-optimized service pages for “hardwood flooring Austin,” “tile installation Austin,” and related terms
- Location-specific content targeting Austin neighborhoods and surrounding cities
- Structured data markup for LocalBusiness and reviews
- Google Business Profile integration
- Mobile-optimized design for customers searching on phones
Technical Foundation
- Custom WordPress theme built for performance
- Optimized image galleries that load quickly without sacrificing quality
- Mobile-responsive design that works on all devices
- Contact and quote request forms with spam protection
- SSL security and regular backups
- Easy-to-use content management system for adding new portfolio projects
Key Features
- Portfolio Showcase: Beautiful galleries displaying completed flooring and design projects
- Service Pages: Detailed information about each type of flooring installation offered
- Quote Request Forms: Easy forms for requesting free estimates
- Before & After Galleries: Dramatic transformations showcasing the quality of work
- Mobile-Optimized: Fully responsive design for viewing on any device
- Service Area Information: Clear coverage of Austin and surrounding areas
Results
In Time Designs now has a professional website that effectively showcases their flooring expertise and attracts new customers. The visual portfolio demonstrates the quality of their work better than words ever could, and the clear service information helps customers understand their options.
The website serves as both a marketing tool and a portfolio for potential customers, contractors, and interior designers looking for reliable flooring installation partners in the Austin area.
Need a Website That Showcases Your Work?
Whether you’re in flooring, remodeling, design, or any visual trade, Be Visible can create a website that showcases your portfolio and attracts more customers. Call or text 512-851-7552 or request a quote to get started.